10+ years of taking chaos
and making it pretty.

Lead Product Designer

FEB 2025 - PRESENT

VoyceMe

Leading design across a webcomics platform, a story creation tool (FableVerse), and a GenAI character product (IsekaiMe). 2M+ readers, web and mobile.

• Designed safety guardrails and moderation flows for user-generated GenAI content, working directly with Product, Engineering, and compliance. • Shipped FableVerse: AI chat with choice system, in-story image generation, and tag-based image editing (Vibe, Body, Pose). • Built new interaction patterns for narrative AI, not chatbot defaults. • Built VoyceMe s design system from zero: dark, story-native foundations, token architecture spanning web, iOS, and Android. • Redesigned the we bcomics reading experience (homepage, browse, reader) for 2M+ readers, 70% on mobile. • Run discovery and roadmapping with PM, then turn it into specs engineers can build without a follow-up meeting.

Senior Product Designer

JAN 2023 - JAN 2025

Awesomic

Senior Product Designer

APR 2022 - NOV 2022

Medal.tv

Senior Product Designer

JAN 2022 - MAR 2022

Topsort

Product Designer

JAN 2021 - FEB 2022

Zoomforth

UX Design Consultant (Manager)

JAN 2019 - DEC 2020

Ernst & Young (EY)

Lead Visual & UIX Designer

MAY 2016 — DEC 2018

Astro Broadcasting

How I think
about my work

01

Sketch ugly, decide fast

Pretty mockups slow teams down. I'd rather make ten rough flows in a day and kill nine of them than spend a week protecting one beautiful idea.


02

Designers should write more

Component docs, decision logs, handoff notes, change rationales. Writing is how design scales beyond one person's head.


03

Tokens over taste

My personal taste isn't a design system. Tokens, rules, and audited components are what let a product feel coherent when ten people are touching it.

04

Defaults are decisions

The empty state, the placeholder copy, the unsorted list order. These aren't details. These are what users meet first, and they're almost always under-designed.

05

AI in the loop, not in the driver's seat

I use generative tools daily. They're great at first drafts, terrible at final judgment. The interesting work is still mine to do.

06

Question the new shiny thing

Every quarter there's a tool, a trend, a methodology promising to change everything. Most don't. The work that ages well comes from fundamentals, not fashion.

Curious about how I work?
Learn more about my processes

Always up for a conversation about design, AI, or what you're working on.